About us - Made for your every move

Label Unknown was born and is based in the UAE. It was founded by fashion designer Tamara Naoura, whose life has always defied easy labels. As a kid, she loved all things girly, but she also had a passion for cars, bikes, and adventure. That mix taught her an important lesson: no one should be confined to a single label, and your clothes shouldn’t be either.

After years of neglecting her own well-being, Tamara embraced a healthier lifestyle with fitness at its center. She quickly realized that most activewear was not made for real women. It was uncomfortable, unflattering, and distracted from the workout rather than supporting it. That sparked the idea for Label Unknown. Using her fashion expertise, Tamara designed activewear that moves with the body, fits beautifully, and looks great outside the gym as well.

Every detail is intentional. The seams, the supportive fits, and the waistbands are all made to stay in place and make you feel confident. Pieces are made to last so you can wear them again and again without losing shape or style.

Label Unknown is for the modern, busy woman. Whether you are working out, heading to the office, or meeting friends, our activewear keeps up with your life and adapts to whatever your day brings. We create clothes that let you express yourself freely and feel confident doing it.