About us - Made for your every move

Label Unknown was created for women who were never meant to fit into one category.

Founded in Dubai, the brand was built on a simple idea: activewear should feel just as good in real life as it does in movement.

Too often, it felt like the options were either too technical, too restrictive, or disconnected from the way women actually live.

We wanted to create something more versatile.
Pieces that feel elevated, comfortable, flattering, and easy to wear - from workouts to coffee runs, travel days, and everything in between.

At Label Unknown, every piece is designed to move with you and support every version of who you are.

Because you are never just one thing.
And your wardrobe shouldn’t be either.