About us

Label Unknown was founded by fashion designer Tamara Naoura, whose journey has always defied easy labels. From a young age, Tamara loved all things girly but also had a surprising passion for cars, bikes, and adventure. This mix of interests taught her a valuable lesson: no one should be confined to a single label. This philosophy is at the heart of Label Unknown.

After years of neglecting her own well-being, Tamara turned to a healthier lifestyle with fitness at its core. However, she found that most activewear wasn’t designed with real women’s needs in mind. The clothing was uncomfortable, unflattering, and made her spend more time adjusting her outfit than actually working out. Determined to change that, Tamara used her fashion expertise to create activewear that truly understands and complements a woman's body.

Tamara’s designs focus on the details that other brands often overlook. Think thoughtful front seams, supportive padding, and wide waistbands that keep everything in place. In a world where overconsumption is the norm, Tamara wanted her pieces to be both stylish and durable, so you’re investing in clothing that lasts through countless washes and wears.

Label Unknown is all about meeting the needs of the modern, busy woman. Whether you’re fitting in a workout, heading to work, or catching up with friends, our pieces are designed to keep up with your hectic schedule. Our versatile designs transition seamlessly from morning to night. Sports bras that double as stylish tops and bodysuits that offer support for a night out are just a few examples of how our clothes adapt to your life.

We believe your wardrobe should reflect the many sides of who you are. That’s why every piece is created to be worn in multiple scenarios, giving you the freedom to express yourself however you see fit. Join us in celebrating your unique journey and making Label Unknown a part of your everyday life.